In order to succeed in today's business world, businesses must have an internet presence. More and more people use the internet everyday; there are billions of users' world-wide and of course, a very high number of users (prospective customers) in Bermuda. It is increasingly true that if you do not have a business website, you are only reaching 25% of potential customers.

Unlike conventional print media, websites are not limited by physical factors such as cost of printing, size, and display options. Plus, business websites are interactive, available 24/7 and easily updated. This allows for unprecedented creativity, availably, and value.

What you do with your website will be as unique as you are. A church may use it as an evangelistic tool; a politician may use it to gain support for his platform; a business may use it to sell products or services. The world is quite literally at your fingertips. Here are some of the reasons business websites work:

• Keeps your customers informed of your new services, products, etc.
• Allows you to reach new customers
• Showcases your products, services, and company in a professional way
• Acts like 24x7 billboard visible around the world
• Reduces communication, customer service, and marketing costs
• Allows your customers ask questions and contact you in a manageable way
• Serves as a storefront that is always open
• Lets your small business compete with big companies
• Makes you visible to customers who would otherwise never know about you
• Keeps you up to date with your competition - many are already online

Most importantly: increases customers and profit